Maverick Carter Speaks on LeBron James' Decision to Return to Cavaliers

R. Cory SmithSenior Writer IJuly 21, 2014

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Maverick Carter, a business partner of LeBron James, has played a vital role in helping the NBA superstar during his career. One thing he didn't force on James, though, was which team the latter would choose as a free agent this offseason.

After James made the decision to take his talents back to the Cleveland Cavaliers, Carter spoke about his role in the situation, per

This was a decision that LeBron made in his heart. We didn't push him to do it. We don't push him to do anything. If he asks our opinion or what did we think about the the pros and the cons, we help him think through it. We don't push him. ...

Listen, LeBron's a 29-year-old man with lots of money, got a wife, two kids, one on the way. He makes his own decisions.

Following four years with the Miami Heat, James made the decision to come home and play with the team that drafted him. Since that time, the Cavaliers have gone from perceived cellar-dwellers in the Eastern Conference to NBA title contenders.    

As for what might have kept James in Miami, Carter offered his thoughts on what a third championship might have meant had the Heat defeated the San Antonio Spurs, via the report.

"Logic says how could he not," Carter said. "You've got to go for four. But who knows. The decision about Cleveland was bigger than basketball. It was in his heart."

Carter isn't only associated with James in Cleveland, but also with Johnny Manziel. The Browns' first-round pick of the 2014 NFL draft signed on with Carter and LRMR in January prior to the draft. James then quickly responded by rolling out the welcome mat on Instagram for Manziel:

After the attention and debate "The Decision" caused, the process of James' decision on his new destination this time went much more smoothly. As James now looks to help the Cavs return to prominence, he and Carter could make a huge difference in the community and NBA.

Brandon Castel of alluded to that fact following James' announcement:

With James now back in Cleveland, the team has a tangible reason for optimism and hopes for an NBA championship. Rumors are still swirling that Kevin Love might end up alongside James, per Chris Broussard of ESPN The Magazine, but nothing is certain this offseason.

As for Carter, the business partner for both James and Manziel appears to have two lucrative relationships in Cleveland. If Manziel blossoms on the field and from a marketing standpoint, Carter's LRMR might further grow in popularity.


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