On his way to another Super Bowl triumph, Tom Brady became an internet joke.
During the New England Patriots' AFC Championship Game victory over the Pittsburgh Steelers, the star quarterback kept warm on the sidelines by wearing a comically oversized coat.
Nearly a month later, Brady joined the fun. After catching his fifth Super Bowl ring, he turned himself into a Snorlax Pokemon card on Instagram.
"Maybe a bit late to the game on this one," Brady wrote, "but my son still calls me Snorlax."
He's also late on exploiting Pokemon's short-lived resurgence in popularity. Nevertheless, it's always refreshing to see a celebrated icon laugh at his own expense.
UPDATE: Thursday, February 16 at 2:0 p.m. ET
Well, this is another way to depict Brady.
Per Kenny Young of 100.7 WZLX, a loyal Patriots fan had a tattoo of the star passer drawn on a sensitive body part:
Kenny Young @KennyYoungZLX
here's that Tatt of TB12 on a bum bum I was just talking about on @wzlx . courtesy of @BostonBarberCo Now that's @Patriots dedication https://t.co/A6C0zRMcXp2017-2-16 13:26:47
Brady's face may be cold without the puffy coat.