Part of the reason that Daniel Snyder continues to bring in coach after coach, free agent after free agent, and losing season after losing season is because its profitable for him.
For as much as thousands of fans lament the sad state of the franchise, and its inability to find continuity beyond its annual coronation as offseason Super Bowl champs, there are hundreds of thousands more too willing to pledge their undying love to the franchise.
And once again, Snyder has made the calculated mistake of playing to what he perceives are the emotional ties of his flock of fans.
But there’s one sure thing that Daniel Snyder could do to make this team immediately better, and reintroduce its community value beyond concession and parking fees.
A man whom Snyder trusts inherently, and while he has turned down the offer to be a team builder, would not reject the prospect of being a team owner.
Synder should sell a minority stake in the Redskins to Joe Gibbs.
We know Gibbs has the money, and continues to be a central figure of Redskins culture even without being a formal member of the executive team. Gibbs doesn’t strike anyone as the type to be a day-to-day, suit-and-tie guy driving the direction of the franchise.
But if Snyder offered him an ownership stake, and exclusive involvement in personnel and coaching decisions, it would be an irrefutable play for the love of the supporting public.
The hardest thing for Snyder to do, were he to make Gibbs a partner, would be to stay out of decision making. But you have to believe that Snyder would be more willing to stay out of Gibbs’ way than anyone else’s; after all, Gibbs has proven he could build a champion without Snyder, and can at the very least, build a playoff roster in spite of him.
Gibbs should be the executive face of the franchise, because his brand is the only one more bulletproof than the burgundy and gold itself. His Christ-fearing, "awww shucks" demeanor paired with his tireless work ethic and ability to reach people are the perfect antidote for Washington’s football malaise.
No fan revolt, reporter, or rogue administrator would dare leak a bad word about Gibbs to anyone; and more than anything, the Redskins could use quiet surrounding their operation just to go about rebuilding without national scrutiny.
Players trust him, sponsors trust him, fans trust him and Snyder trusts him. If Snyder can learn to get out of the way but can’t get Gibbs back on the payroll, the next smartest step is to have the man signing the checks of the people he picks to bring the Redskins back to respectability.
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