Casey Mears, who drove the #07 Jack Daniels Chevrolet for Richard Childress Racing in 2009, was announced as the new driver for Keyed Up Motorsports on January 20th, and will pilot the #90 Chevy debuting at the 2010 Daytona 500.
The new NASCAR Sprint Cup team, founded by Virginia businessman Raymond Key, is a sister team to Key Motorsports, owned by Curtis Key, Raymond's brother. Key Motorsports fields teams in the NASCAR Nationwide and Camping World Truck Series, with drivers Mike Bliss, Scott Wimmer, Chad Chaffin, Jeff Green, and Paul Polter.
In addition to Mears, Keyed Up Motorsports recently signed veteran NASCAR crew chief Doug Richert (formerly with Dale Earnhardt and Greg Biffle, among others) and gained associated sponsorship from Ergodyne, a leader in worker protection and performance products.
Mears, son of off-road racing legend Roger and nephew of four-time Indy 500 champ Rick, has been the victim of numerous team moves over his seven year career. His Cup career began in 2003, driving the #41 Target Dodge for Chip Ganassi Racing for three seasons before switching to Ganassi's #42 Texaco/Havoline team in 2006. Mears moved to the #25 Hendrick Motorsports Chevy in 2007, winning his first race at the Coca Cola 600 at Charlotte that season, before moving to the Hendrick's #5 team in 2008. Mears signed with RCR in 2009, struggling through team changes all year before the car lost its Jack Daniels sponsorship at the end of the season. RCR was unable to secure a new sponsor for its fourth team.