Kenny Wallace: NASCAR Nationwide Series Sponsorship Deal Made on Twitter

Jesse L. Medford@JesseMedfordContributor IFebruary 19, 2010

Just before Kenny Wallace entered his No. 28 Nationwide Chevrolet at Daytona International Speedway on Feb 13, 2010, @Kenny_Wallace tweeted that he needed $7200.00 for four sets of tires. He needed the tires for the Feb 20 Stater Brothers 300 at Auto Club Speedway in Fontana, CA.

Wallace said he would have to race on used tires if he doesn’t get a sponsor for Fontana. That $7200.00 would get a company’s name in his quarter panels. Wallace’s offer is a huge bargain in any race that includes Danica Patrick.


The broadcast of the Feb 13 DRIVE4COPD 300 was NASCAR Nationwide Series’ most ever watched race on cable. The combination of the Danica effect and Wallace’s electrifying personality, was too much for Zimmzang CEO Steve Burke, former head of Steve Burke Racing, L.L.C., to pass up.


Just a few hours after Wallace raced to a 16th place finish at Daytona, he received a tweet from @ZimmzangCEO, letting him know that he would look great driving the car. Burke also suggested in the tweet, that this, “could be the first ever Twitter deal.” 


The next day the two were chatting on the phone during the Daytona 500 pothole debacle. Two days later Wallace tweeted a thank you to Zimmzang of Richmond, VA for the sponsorship.


Wallace's Nationwide Series accomplishments include nine wins, 10 poles, and nine seasons in the top 10 in driver points. He has more than 425 Nationwide starts, making him only the second driver with this distinction. He is the only driver to have won the Nationwide Series Most Popular Driver Award three times, in 1991, 1994, and 2006.


Zimmzang, an innovative printing and advertising company founded by Burke and his father Rich, opened for business on Feb 1, 2010. They are already set to have their name prominently featured on the No. 28 Chevy.


Steve Burke, a 2009 graduate of Virginia Tech's Pamplin School of Business, said that his background in racing led to his company's interest in sponsoring the car. Zimmzang decided to sponsor the car because it was looking for national exposure, CEO Steve Burke said in a statement.


Through Feb 21, the promo code kenny28 will get you a 40 percent discount on first time Zimmzang orders. Not to include promotional golf balls.


"As a relatively new company, Zimmzang is looking for opportunities for national exposure," Burke said. "NASCAR is a great platform for that, particularly because of the excitement generated by Danica Patrick's entry into the field. We're thrilled to be affiliated with Kenny Wallace and his team."


Burke hopes to continue the relationship with more sponsorship in the future. Zimmzang would prefer a race on the east coast, so they can bring the employees to the event.


Team Owner Jay Robinson, based in Monroe, N.C., said that he is "very thankful" that Zimmzang signed on to sponsor this weekend's race, giving the team a better chance of a good finish.


Wallace hopes to "keep the momentum going" with a strong finish in Fontana that leads to a successful season, he said.


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Photo provided by Jennifer Wezensky, JW Public Relations.