Why Would WWE Take The Time To Repackage a Monster Heel Then Kill Him?

David BowstonContributor IApril 26, 2010

In recent weeks, we watched as WWE's laughing stock Cryme Tyme broke up when Shad had enough of JTG holding him back.

It looked like we would see a major push for Big Shad as WWE have a thing for monster heels.

Shad finally seemed to be getting his push or "his tyme!" as he said.

When WWE announced the Strap Match at Extreme Rules, I, like most, expected Shad to dominate his former partner.

Yet, I, again like most, was shocked at his defeat.

I didn't really care who won.

For once I'm not angry, more confused.

Why would WWE take the time to repackage Shad as this dominant heel, for him to be beaten in his first proper heel match?

Shad seemed to be getting a push but WWE overcame to Face-itis.

Although I do like the way JTG won, he didn't need it, JTG seems to be able to hold his own in the ring and seems quite over with the fans but Shad needed that extra push.

Now for those of you who say, "Shad lost to end the feud.", okay I see where your coming from, but if it was a way to blow off the feud, why not give the recently repackaged superstar the win as signs of things to come.

I don't know, I'm baffled personally.

Extreme Rules overall was far from extreme yet enjoyable.

Any ideas as to why Shad wasn't pushed?

Let me know!