The frantic summer transfer window was capped off with two massive deals—Manchester City signing Robinho from Spanish giants Real Madrid, and Tottenham Hotspur selling unsettled Bulgarian forward Dimitar Berbatov to Manchester United.
I have little interest in Berbatov's expected arrival at the Red Devils, but Juande Ramos and Mark Hughes' techniques for guiding clubs to the top are big talking points, not least because it means record British signings and big names coming to the Premier League.
Manchester City's new owners have announced that they want to become the best team in the world, better than their biggest rivals Manchester United, and this will no doubt lead to some fiercely contested derby games.
However, Tottenham have shown already that buying lots of players does not necessarily make a better team. After a diabolical start to the season, gaining only one point out of nine, Juande Ramos' side seem to have lost their way, distracted by new names and Berbatov rumours.
And I can see an immediate flaw with Ramos and Hughes' elaborate plans: take a number of players who have never player with each other before, chuck them into a team and they need time to get to know each other, especially if they don't know the language.
So it came as no surprise to me when the first couple of games were unsuccessful for Ramos. And a bad start to the season means low confidence for the later games.
The loss of Berbatov is another blow that the whole team will have to hurdle if they are going to challenge for a UEFA Cup spot come the end of the season.
So how will Manchester City cope, and in particular Robinho, with the new face of the club? Personally, I feel they will also fail to achieve their ambitions.
The players need time to adjust and they will probably grab a UEFA Cup spot easily after the departure of West Ham manager Alan Curbishley and the troubled times at Newcastle United.
However, their ambition to become the best club in the world is no more than a dream.
It is a bit of a surprise that these two clubs have insisted the "spend, spend, spend" policy be used to improve their clubs. It can quite clearly be seen that sticking to the current squad and making them play as a team is also enough to stay a top club, a point proved by Arsenal manager Arsene Wenger in last year's Premiership, when he guided the Gunners to within touching distance of the Premier League before the shocking injury to Eduardo distracted the team.
The new era of football may be here, but I do not think that it has room for the likes of Robinho, a player criticised widely for his attitude.
Manchester City may buy themselves to the top but, much like Chelsea, this won't make them any more popular and the problems with having a team that only care about money rather than the club will soon arise.