Many fans believe that CM Punk is simply being pushed because he's talented on the mic and really deserves it; however, the real reason behind his push may be something much deeper.
For the fans that haven't been watching pro wrestling for a very long time, allow me to explain.
In 1993, Vince McMahon was put on federal trial for supplying his wrestlers with illegal steroids. Eventually, he was acquitted for these allegations, but he did admit to using steroids himself.
Then, a bit over a decade later, the government's eyes were set on Vince's wrestling empire once again. First, the death of Eddie Guerrero, and then the double murder-suicide of Chris Benoit put WWE under investigation by the government. This is something that is still running.
All this forced Vince to introduce a new drug testing policy known as the talent wellness program. It involved randomly testing WWE superstars for drug use. You need to be caught four times to actually have your contract terminated. It's obvious to many expert drug testers that WWE isn't actually serious about preventing drug use within their company. It doesn't take a genius to figure that out.
Ever since, WWE has been slowly transitioning into a phase where the main event scene doesn't only have "huge and jacked" guys. Much like it had been from 1985 to 2005, where only the bigger than life figures dominated WWE.
Now we have guys like The Miz, Wade Barrett and of course, Vince's biggest pawn, CM Punk. None of these guys are extremely big, and have an average build.
You see, the real reason why CM Punk is being pushed so heavily at this point is because of his real life gimmick. He's a straight-edge superstar who doesn't consume alcohol, or do any drugs. It's his actual life-style.
McMahon desperately needed someone like this in the company's main event scene. Not only is this good publicity, but it helps him to take the national government's eyes off of his empire. CM Punk serves as an ambassador of WWE to prove that the company really doesn't promote drug use. This is a very clever and decisive business move. But it's a smart one.
Whether CM Punk would be getting a push this strong if he wasn't straight-edge, is anyone's guess. He's very talented on the mic and in the ring. He's one of WWE's few superstars who can establish a very strong connection with the audience. A gift that can't be taught.
Believe it or not, this is the actual reason why CM Punk is where he is today. As a matter of fact, it will be either him or The Miz that eventually become the face of WWE. Or who knows, maybe we'll have another Stone Cold and Rock-like era.
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