BC Place Stadium Naming Rights Sold to Telecommunications Giant Telus: Report

Kevin WContributor IIApril 2, 2011

Inside BC Place Stadium during the 2010 Winter Olympics Closing Ceremonies
Inside BC Place Stadium during the 2010 Winter Olympics Closing CeremoniesKevork Djansezian/Getty Images

According to a TEAM Radio report, the naming rights for the renovated BC Place Stadium have been sold to telecommunications giant Telus.

The radio station estimates Telus will pay $2.5 million a year to crown corporation and owner of BC Place, BC Pavilion Corporation (PavCo).

The report suggests the stadium could be named Telus Park or Optik Park after their television service. Other possible names include Telus/Optik Field, Telus/Optik Stadium, or Telus/Optik Place.

Last name, BC Place Stadium general manager Howard Crosley admitted to the Vancouver Sun that there may be some negative reaction from Vancouverites since the stadium has been known by its current name since its opening in 1983.

"I have been listening to radio reports over the last day and there seems to be some negative reaction to the change from GM Place to Rogers Arena," he said. "So there is going to be some negative reaction, I'm sure, but we would hope that people will understand that this is all to assist the taxpayers and helping us to refurbish the stadium."

Whichever name Telus chooses to name BC Place Stadium, we could see them add the moniker “at BC Place” to it.

The Saskatchewan Roughriders play out of Mosaic Stadium at Taylor Field—the latter being the name of the stadium since 1946.

Similarly, the new corporate name for BC Place Stadium could be something like Telus Park at BC Place.

There are plans to redevelop lands in and around BC Place Stadium and Rogers Arena and turn the area into an entertainment district with a new casino and a new Vancouver Art Gallery.

It’s likely these developments will collectively be referred to as BC Place.