NASCAR: ESPN Introduces "NASCAR NonStop" to Enhance Race Viewing

Camille JonesContributor IIIMay 17, 2011

DOVER, DE - MAY 15:  Matt Kenseth, driver of the #17 Wiley X Sunglasses Ford, celebrates with a burnout after winning the NASCAR Sprint Cup Series FedEx 400 Benefiting Autism Speaks at Dover International Speedway on May 15, 2011 in Dover, Delaware.  (Photo by Todd Warshaw/Getty Images for NASCAR)
Todd Warshaw/Getty Images

No more commercial breaks will cut into the action of the second half of NASCAR Sprint Cup races, ESPN announced.

Beginning during the September 18th Sprint Cup race at Chicagoland, race fans will no longer miss late-race crashes and wild pit stop strategies because of commercial breaks. 

Announced on Tuesday, ESPN and NASCAR have collaborated to enhance the viewing of all Sprint Cup races for the viewers at home by creating what will be known as "NASCAR NonStop." The new feature will create a split-screen view of the race, with commercials running on the left-hand side of the screen while the race continues on the right. In addition, ESPN's scoring ticker will also continue to operate at the top of the screen. 

The first half of each race will still run in traditional format.

"ESPN's mission is to serve sports fans, and this is a way to give the fans more racing action during the Chase for the NASCAR Sprint Cup," John Skipper, ESPN's Executive Vice President of Content, stated. 

The entire mission of the new format is to create a thrilling and "nonstop" approach to the final half of the race.

ESPN televises the final 17 races of the NASCAR Sprint Cup Season. The final 10 races, which lead up to determining the Sprint Cup Champion, will be shown in the new commercial format.