He's young, talented and has the unbridled affection of the nation which has nicknamed him "Canelo" or "Cinnamon."
Yes, while the 21-year-old Saul "Canelo" Alvarez might not look the part, the undefeated WBC light middle weight champion may be the newest in a long line of great Mexican fighters.
But what makes "Canelo" so different, besides his burnt red hair and face full of freckles, is a fighting style that not only emphasizes the "9-to-5" glory of inside fighting (which conjures up images of Julio Ceser Chavez), but also a smoothness and boxing ability more reminiscent of American stars.
Having already conquered his homeland of Mexico, where Alvarez resides as a national icon, the next step for Alvarez and Golden Boy Promotions is to make "Canelo" a household name in the United States.
Prepping Alvarez for his rise to American stardom is Oscar De Hoya, who sees Alvarez as the next great Mexican fighter and someone who shares more with Chavez than just a devastating array of body shots.
"He can speak English but he's just shy," De La Hoya said. "Remember Chavez when they would ask him something in English? He could speak it but wouldn't. Alvarez can speak it but he's just shy. He just has to get more confidence. Hopefully he'll master it soon enough."
Headlining his own card in Los Angles, which will be aired as part of the Floyd Mayweather-Victor Ortiz Star Power event in Los Vegas, Alvarez will have his largest viewing audience to date, with an opportunity to steal the hearts and memories of the night from Mayweather and Ortiz.
Scheduled to face former ESPN Contender series contestant Alphonso Gomez, Alvarez should have little problem displaying the combination of power, speed and accuracy which has marked the beginning of his career.
With a title belt already secured, a rapidly growing skill set and Golden Boy Promotions incrementally increasing his level of competition, Saturday night at the Staples Center may be the last time Alvarez steps into the ring as a lone attraction. Calls from fellow junior middleweights have vamped up and fans have called for "Canelo" to face stiffer competition.
In boxing, fans know all too well the stories of stars that never were. Fighters who were built up by promotional groups and hometowns and were cashed in on, before they ever fought real competition.
We don't know for sure how good Saul "Canelo" Alvarez will eventually be. Maybe he will rise to the ranks of pound-for-pound greatness or maybe he will be just another good fighter.
But on Saturday night, none of that matters. Alvarez will step into the ring against Alphonso Gomez and put on a show.
Lets all enjoy.
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