There was a point when Zack Ryder was practically waiting to be released by WWE, but things took a drastic turn, and he now finds himself as one of the focal points of the show.
In May 2007 Zack Ryder debuted as part of the Major Brothers tag team, and went on to be part of La Familia. Once La Familia disbanded, and Ryder was drafted to ECW, he had a generic character and faded into obscurity.
Fast forward to today, Ryder is one of the most popular stars on the roster and is making regular appearances on Raw.
So what exactly happened?
It’s simple really—Ryder did this for himself. He saw an opportunity and took it. It started off as a YouTube series called Z! True Long Island Story. This saw Ryder parodying himself, and his position within the WWE to great comedic effect.
Fans picked up on this, and as a result, Ryder was named as one of the 100 Most Influential Social Media Users In Sports, by Sports Illustrated.
What is it about Ryder though that people like?
It's simple really. People can see how hard he has worked to get to where he is, and feel, like a lot of the wrestlers in the WWE, that he is under utilised.
Ryder, rather than just accepting this, did something about it. Not only that, but he also did it using a growing market, YouTube/Twitter.
He also gave fans an insight into the real world of wrestling and used terms that were not part of kayfabe.
Check out his YouTube series to see him making references to "getting over" and "not getting pushed" and you will understand.
Truth is, fans recognise that Ryder is talented, and as demonstrated by his social media use, he can talk. If the fans have their way, Ryder will be around for a long time to come.
Woo Woo Woo, you know it!
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