I just read a fascinating piece about a theory concerning what the Rock’s announcement may be when he returns on the 1000th episode of Raw in nearly two weeks. Please feel free to read that article here.
Sean O’Neil makes a compelling case that the Rock’s announcement will be he will in fact enter the 2013 Royal Rumble in order to make good on his promise to one day become WWE Champion again.
When I scrolled down to the comments section of the article, I noticed quite a few of my peers in the IWC feel that, while the idea is a good one, putting the title on the Rock doesn’t make much sense because he only makes a handful of appearances per year.
One of the biggest problems that most fans have with John Cena is that, not only is he almost always in the title picture, he is far too exposed on weekly WWE programming for his own good. We grow tired of Cena because he is in every segment, and it seems people are beginning to sour on CM Punk a bit for that same reason.
What if the WWE Champion only made select appearances on Raw and only defended his title at a handful of pay-per-views?
This helps the product grow tremendously. For one thing, the champion (in this case the Rock), makes every time he appears on television a big deal, since you can’t count on him being on Raw or SmackDown.
Secondly, it creates more of a big-fight feel whenever the champion does appear in a match or defends his championship. WWE is always worried about their PPV buy rates, but I would imagine sales would go through the roof if the title was only be defended four or five times a year.
There is a reason that boxers and UFC fighters only appear a select number of times of the course of a year, and this limited exposure could serve the WWE well.
Another aspect that must be explored is how the value of the championship itself would increase tremendously. You will no longer have the days when the title gets past around like a hot potato (yes, I know CM Punk is in the midst of a lengthy reign), and because title matches occur less frequently, the importance of each championship match increases as well.
Lastly, we all know the WWE really needs to create new stars, and it’s something they have struggled with for the last few years.
If the champion wasn’t featured on Raw and taking up 20-30 minutes of television time each week, it allows the WWE to give more time to younger guys as they try to scratch and claw their way to the top. That way, the next time a guy like Dolph Ziggler does challenge for the WWE title, it makes it seem like a huge deal.
Admittedly, I know this idea might not be very popular, and hell, the WWE would probably laugh at the very notion of not letting guys like Cena, Punk, or Orton on TV each and every week, but with ratings and buy rates constantly slipping, it’s time to try something new.
So why not try out the experiment with the People’s Champion?
Do you smell what I’m cookin’?